Mr Kamal Kamali

Prevention is our focus, and we aim to make your dental health a team effort. We will give you as much information as possible to ensure that your home care routine is effective and we are happy to answer all of your questions about treatment choices.

Our mission is to be recognised in the local community as a dental provider that delivers high standards and up-to-date clinical dentistry, enhanced by offering various specialities within the practice, whilst maintaining an excellent reputation in patient care and clinical governance.

Another significant aim is to practice dentistry which is environmentally friendly and engaging with various charities offering primary dental care and support to third world countries.

We like to have a good understanding with our patients and have drawn up a list of commitments which we make to you. We invite you to reciprocate by making a series of undertakings to us which allow us to give you and all our patients an excellent service.

We will:

  • Prioritise your health and comfort
  • Provide and maintain high standards of professionalism while delivering efficient customer service and dental care
  • Be accessible and approachable
  • Offer clinical excellence to meet your needs
  • Offer specialist treatments in house
  • Maintain high standards in cleanliness, health & safety, decontamination and clinical governance
  • Ensure that our staff are experienced, highly trained, motivated, caring and professional
  • Always uphold the integrity of our work

We ask you to:

  • Provide us with the information we require to treat you effectively
  • Let us know of any changes to your health or medication
  • Follow the oral hygiene advice we give you
  • Advise us of any appointment cancellations with two working days notice
  • Be punctual for your appointments so we can be punctual too
  • Advise us immediately if we do anything that does not meet your expectations

Privacy Notice

The practice aims to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the guidelines on the Information Commissioner’s website as well as our professional guidelines and requirements.


The data controller is Kamal Kamali, who is also the information Governance Lead.

You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you.

The categories of data we process are:

  • Personal data for the purposes of staff and self-employed team member management
  • Personal data for the purposes of direct mail/email/text/other marketing
  • Special category data including health records for the purposes of the delivery of health care
  • Special category data including health records and details of criminal record checks for managing employees and contracted team members

We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential. If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain the individual’s permission before the referral is made and the personal data is shared.

  • Personal data is stored in the EU whether in digital or hard copy format
  • Personal data is stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield
  • Personal data is obtained when a patient joins the practice, when a patient is referred to the practice and when a patient subscribes to an email list

The lawful basis for processing special category data such as patients’ and employees’ health data is:

  • Processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional

The lawful basis of processing personal data such as name, address, email or phone number is:

  • Consent of the data subject
  • Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract

The retention period for special data in patient records is a minimum of 10 years and may be longer for complex records in order to meet our legal requirements. The retention period for staff records is 6 years. The retention periods for other personal data is 2 years after it was last processed. Details of other retention periods are available in the Record Retention procedure available from the practice.

You have the following personal data rights:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure (clinical records must be retained for a certain time period)
  • The right to restrict processing
  • The right to data portability
  • The right to object

Further details of these rights can be seen in our Information Governance Procedures or at the Information Commissioner’s website. Here are some practical examples of your rights:

  • If you are a patient of the practice you have the right to withdraw consent for important notifications, newsletters, surveys or marketing. You can inform us to correct errors in your personal details or withdraw consent from communication methods such as telephone, email or text. You have the right to obtain a free copy of your patient records within one month.
  • If you are not a patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.

We have carried out a Privacy Impact Assessment and you can request a copy from the details below. The details of how we ensure security of personal data is in our Security Risk Assessment and Information Governance Procedures.


Comments, suggestions and complaints

Please contact Kamal Kamali at the practice for a comment, suggestion or a complaint about your data processing at info@elgindentalcare.co.uk or by phone on 0207 286 1830 or by writing to or visiting the practice at 284 Elgin Avenue, London, W9 1JR.

We take complaints very seriously.

If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113. The ICO can investigate your claim and take action against anyone who’s misused personal data.


Related practice procedures

You can also use these contact details to request copies of the following practice policies or procedures:

  • Data Protection and Information Security Policy, Consent Policy
  • Privacy Impact Assessment, Information Governance Procedures